Springe zum Hauptinhalt
Arrow
  • Focus
    • Current Issues
    • Campaigns and Initiatives
    Close
  • About us
    • Worldwide Movement
    • Social Work
    • Social Policy
    • Quality and Training
    • Services and Staff
    • History
    Close
  • German Caritas Association
    • About us
    • Our Goals
    • Governance and Working Structures
    • President and Board
    • Finances
    • Members
    • Diocesan Caritas Associations
    • Specialised Charity Organisations
    • Central Specialised Organisations
    Close
  • European Work
    • Issues of Social Policy
    • Goals
    • Brussels Office
    • Partners
    Close
  • International Aid
    • Solidarity Worldwide
    • Principles and Guidelines
    • Disaster Aid
    • Facts and Figures
    • Donations
    Close
  • Contact
Suche
Home
Filter
  • Focus
    • Current Issues
    • Campaigns and Initiatives
  • About us
    • Worldwide Movement
    • Social Work
    • Social Policy
    • Quality and Training
    • Services and Staff
    • History
  • German Caritas Association
    • About us
    • Our Goals
    • Governance and Working Structures
    • President and Board
    • Finances
    • Members
      • Diocesan Caritas Associations
      • Specialised Charity Organisations
      • Central Specialised Organisations
  • European Work
    • Issues of Social Policy
    • Goals
    • Brussels Office
    • Partners
  • International Aid
    • Solidarity Worldwide
    • Principles and Guidelines
    • Disaster Aid
    • Facts and Figures
    • Donations
  • Contact
  • Sie sind hier:
Ein Quartiersarbeiter und ein Junge mit einem Skateboard stehen in einem Skatepark
Caritas Germany
See a need and act on it
Eine junge Freiwillige hält ein kleines Mädchen mit Behinderung auf ihrem Arm
Caritas Germany
See a need and act on it
Porträt einer Pflegerin mit Seniorin
Caritas Germany
See a need and act on it
  • Focus
    • Current Issues
    • Campaigns and Initiatives
  • About us
    • Worldwide Movement
    • Social Work
    • Social Policy
    • Quality and Training
    • Services and Staff
    • History
  • German Caritas Association
    • About us
    • Our Goals
    • Governance and Working Structures
    • President and Board
    • Finances
    • Members
      • Diocesan Caritas Associations
      • Specialised Charity Organisations
      • Central Specialised Organisations
  • European Work
    • Issues of Social Policy
    • Goals
    • Brussels Office
    • Partners
  • International Aid
    • Solidarity Worldwide
    • Principles and Guidelines
    • Disaster Aid
    • Facts and Figures
    • Donations
  • Contact
  • Link kopieren
  • Bookmark
  • Print
  • E-Mail
Schließen

Artikel per E-Mail weiterempfehlen

Vielen Dank für die Weiterempfehlung!

Teilen
Facebook
Twitter
Insights Digitalisation

On the way to a Caritas community on the web

Communication is becoming more and more digital. Since 2009, the German Caritas Association has been increasing its use of social media, and a socially empowered online community has been growing. A video on refugees showed the association just how far its reach may be.

The clip was posted on the Facebook page of Caritas Germany in October 2015. Eight animated photos of refugees, along with fictitious perspectives for their future, were captioned with the following questions:

  • Will these two Africans be paying you your pension one day?
  • Will these two women open your new favourite restaurant?
  • Is this the tradesman who actually shows up?
  • Will she be a regular customer of yours?
  • Will these two young people be the best neighbours you’ve ever had?

The video was released online at a time when opinions in the country had begun to shift. The enthusiasm for refugees had abated. Pessimists were increasingly vocal and spoke of the end of Western civilization. Social media channels filled up with hate posts and conspiracy theories. The statements in the Caritas video were controversial. Comments flooded in by the minute, the video was shared, ridiculed, praised and shared again and again (link to our Facebook video post).

Caritas can reach a lot of people with social media

This example made one thing clear: Caritas can reach a lot of people through social media – with relevant content and the right timing. It can position itself as an advocate and a shaper of society by this means.

The statistical analysis shows: although the Caritas Germany Facebook page only had 8,300 fans when the video was posted, about 6 million people saw the clip. It was played 2.25 million times and triggered 128,000 responses, including almost 14,000 comments.

Online participation for intensive communication

The German Caritas Association has been increasing its use of social media since 2009. It twitters, blogs and experiments with more and more new forms of communication. For this, its use of web-based participation is growing.

  • The Social Media Guidelines were created in an open dialogue process in 2011.
  • In order to better link Caritas’ "digital protagonists”, a digitalisation project was started in 2014 and is scheduled to run for three years, with agency support. The resulting "digital roundtable” provides a monthly meeting place in the form of a video conference for the digitally inspired in the association.
  • BarCamps were held at a digital workshop in Frankfurt in September 2015. In this format, the programme spontaneously takes shape, with participants contributing their topics and experiences and offering workshops. This resulted in many ideas for virtual teams.
  • In the summer of 2015, the facilities of the association were able to apply to headquarters in Freiburg with their digital projects. They received support in implementing their projects. In two-day digital labs, a trainee blog of Caritas’ care for the elderly in Berlin and the Facebook page of Caritas Euskirchen were created.
  • In several workshops, representatives from all levels of the association developed the "Digital Communication Principles of Caritas”.

With the help of the "Digital Communication Principles”, the Caritas Social Media Team was able to cope with the flood of comments on the refugee video confidently and professionally. "We are mindful”, "We respond” and "We get involved” – the moderators reacted with these three maxims on Facebook. The team read all comments, replied to many and deleted only a few. A huge undertaking, but it paid off. It was possible to enter into a dialogue with many who were opposed to refugees. The moderators also commented on statements which bordered on unacceptable, and used many good arguments to position Caritas as a supporter of a "culture of welcome”.

Author:

  • Caritas Germany - Online Editorial Team

Caritas international News

Bosnien_Geflüchtete_

Bosnien: Nothilfe für Flüchtlinge

Nach der Schließung des Flüchtlingscamps Lipa in Bosnien-Herzegowina sind mehr als 1.000 Geflüchtete obdachlos. Kälte und starker Schnee verschärfen die Situation und bedrohen das Leben der ehemaligen Campbewohner. Die Caritas Österreich verteilt Decken und warme Kleidung. Caritas international unterstützt die Nothilfe. Mehr

Kroatien: Nothilfe nach Erdbeben

Kroatien: Nothilfe nach Erdbeben

Nach dem zerstörerischen Erdbeben in der mittelkroatischen Stadt Petrinja leistet die Caritas Kroatien Nothilfe für die betroffene Bevölkerung. Caritas international leitet alle in Deutschland eingehenden Spenden an die Caritas Kroatien weiter. Mehr

Griechenland: Lesbos

Griechenland: Nothilfe für Geflüchtete auf Lesbos

Überschwemmte Zelte, viel zu wenige Toiletten und Duschen, kaum Schutz vor Sturm und Regen: Auch das neu errichtete Flüchtlingscamp auf der griechischen Insel Lesbos steht für eine gescheiterte europäische Flüchtlingspolitik. Caritas-Helfende unterstützen die Geflüchteten psychologisch, errichten Toiletten und verteilen Essen und Decken. Mehr

 Verteilung von Lebensmitteln während Corona in Syrien

Corona-Nothilfe

Seit dem Frühjahr 2020 hält die Corona-Krise nicht nur Deutschland, sondern die ganze Welt in Atem. Als weltweit tätiges Hilfswerk ist Caritas international in diesen Zeiten besonders gefordert. Viele Menschen brauchen Unterstützung zur Bewältigung der Krise – doch auch bestehende Projekte müssen an die neuen Bedingungen angepasst werden. Mehr

TOP

About us

  • Worldwide Movement
  • Social Work
  • Social Policy
  • Quality and Training
  • Services and Staff

Caritas in Germany

  • About us
  • Governance and Working Structures
  • President and Board
  • Finances
  • Members

European Work

  • Issues of Social Policy
  • Goals
  • Brussels Office
  • Partners

International Aid

  • Solidarity Worldwide
  • Disaster Aid
  • Principles and Guidelines

Service

  • Contact
  • caritas.de (German language)
  • caritas-international.de (German language)
  • manage cookies
  • data privacy
    terms and conditions
    • data privacy: www.caritas-germany.org/datenschutz
    • terms and conditions: www.caritas-germany.org/impressum
    Copyright © caritas 2021