Every year, the German Caritas Association focuses on different key thematic issues. The positions linked to the relevant topic are presented in a communication campaign all over Germany. The campaigns are accompanied by an initiative planned to take place over three years.
The worldwide Caritas movement began with the foundation of the German Caritas Association in Cologne 125 years ago. This jubilee takes place at a time of crisis, which challenges Caritas to find suitable solutions to meet new hardships. Christian values and professional expertise contribute to fostering a community steeped in solidarity.
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The 2019 Caritas campaign aims to promote discussion of Caritas’ services in the digital world. Solidarity and advocacy for people who need help need to be the hallmarks of the implementation. Caritas President Peter Neher explains the social challenges involved in digitalisation.
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The lack of affordable housing in Germany is a burden for many people. The problem of rising rents has reached the core of our society. The desperate need for housing has become a social reality that has the potential to create sociopolitical conflict. Reason enough for Caritas to focus on this topic with a national campaign.
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This strategy explains the German Caritas Association’s motivation and objectives, and the methods it intends to employ to help boost solidarity, with all of its various segments.
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